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2 main ways to use Custom Audiences

2 main ways to use Custom Audiences


The answer is :

- Refocus on your website visitors: you can reach people who have visited your website and re-engage them with relevant ads.

- Find new customers: you can create a lookalike audience from a website custom audience. This process will find people similar to those who've taken actions on your website. You can also create a lookalike audience of people who are similar to your highest-value customers


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