3 types of audiences you can choose from in Ads Manager to create your audience for your ads

3 types of audiences you can choose from in Ads Manager to create your audience for your ads


The answer is :

Core Audience:

- default selection in Ads Manager

- to create a Core Audience, specific characteristics like location, demographics, interests and behaviors

- can use detailed targeting also to narrow your search even more


Custom Audience:

- lets you find people on Facebook who are already aware of your business- your ad will only appear to people who may already interact with your business (such as they reacted to your Facebook Page posts, purchased products on your website, downloaded your app or visited your store)

- Custom Audiences use the pixel to match people who visit your website with people on Facebook

- An example of how you can use Custom Audiences is that you can deliver a campaign to reach people who visited a product page but didn't complete a purchase to encourage them to go back to the website do so.

- or another thing you can do is you can create an audience of everyone who's visited your website in the past 30 days


Lookalike Audience:

- This is when Facebook identifies the common qualities of the people in your custom audience to find similar people you can target your ads to


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