How Facebook pixel works
The answer is :
- First, Install the pixel: install the pixel in the code of your website
- Receive insights about visitors to your website, like where traffic is coming from, the devices people use and other demographic information
- Analyze behavior: Gain visibility into the actions visitors take on your website, like purchases page views and more
- Create audiences: create Custom Audiences, lookalike audiences and ads that speak directly to those specific audiences.
- Set up bidding: Use the lowest cost bid strategy to reach people who are more likely to take an action you care about, like making a purchase. This bid strategy is best for spending your budget as efficiently as possible.
- Review events: Review conversion events to determine optimal advertising strategies.
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