How Facebook pixel works

How Facebook pixel works

The answer is :

- First, Install the pixel: install the pixel in the code of your website

- Receive insights about visitors to your website, like where traffic is coming from, the devices people use and other demographic information

- Analyze behavior: Gain visibility into the actions visitors take on your website, like purchases page views and more

- Create audiences: create Custom Audiences, lookalike audiences and ads that speak directly to those specific audiences.

- Set up bidding: Use the lowest cost bid strategy to reach people who are more likely to take an action you care about, like making a purchase. This bid strategy is best for spending your budget as efficiently as possible.

- Review events: Review conversion events to determine optimal advertising strategies.