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How split test works

How split test works

The answer is :

A split test divides your audience into random, non-overlapping groups. This randomization helps make sure other factors won't skew the results. Each group will receive ad sets that are identical in every way aside from the variable you've chosen to test. The variables are: creative, audience, delivery, optimization and placement. Facebook then measures each ad set's performance against your campaign objective. The ad set that performs the best wins. After the test ends, you'll receive a notification of which one was the winning strategy.

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