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How to estimate your audience reach

How to estimate your audience reach

The answer is :

all three of these assume that your entire budge will be spent

- Audience size: indicates if your audience may be too specific; you want your audience to be "defined" meaning that it is specific enough to reach people most likely to be interested in your ad but not too specific that your audience is hard to reach

- Potential reach: an estimate of how many people are in an ad set's audience; this information can help you understand how your Audience and Placement choices may affect the number of people you could reach

- Estimated Daily Results: these estimates show you how much you may need to increase your budget to get the number of Results you want (for example: conversions)

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