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Sources you can use to create a Custom Audience

Sources you can use to create a Custom Audience


The answer is :

- Lead form: create an audience of people who opened or completed a form in


- Events: create an audience of people who interacted with one of your events on


- Instant experience: create an audience of people who opened your Instant Experience on


- Facebook page: create an audience of people who follow or have interacted with your


- Website traffic: create an audience of your website visitors. Use information Facebook receives from your Facebook pixel to reach people who took specific actions on your site, like adding an item to their cart. You will need to install a Facebook pixel on your site before using this source


- Customer file: create an audience using your existing customer information. The information will be hashed before uploading and won't be stored after. You will need to upload it in the .CSV or .TXT file format


- App activity: create an audience of people who launched your app or game, or who


- Offline activity: you can create an audience of people who have interacted with your business


- Video: create an audience of people who watched one of your videos on


- Instagram business profile: create an audience of people who visited or interacted with your profile or




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