Ad Unit

Three options you can choose from to optimize for your ad (can only choose one of the three for your ad campaign)

Three options you can choose from to optimize for your ad (can only choose one of the three for your ad campaign)


The answer is :

- Optimize for link clicks: fb will show your ads primarily to people who are likely to click on them


- Optimize for impressions: fb will show your ads as often as possible


- Optimize for audience reach: fb will deliver your ads in a way that helps you reach as wide of an audience as possible


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