You should run a split test if you have goals to:
The answer is :
- Compare assets that engage your audience: you want to know which specific image, video, text, or call-to-action (CTA) button is most likely to engage your audience
- Identify the right placement and platform: you want to know placements (ex. stories or feed) and platforms (ex. Instagram or Facebook) are more effective for your ads
- Determine the best combination of variables: you want to know what combination of variables (creative, audience, delivery optimization or placement) performs best so that you can meet your business goals.
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